An island rich in history, culture, traditions and customs, Samoan society is governed by the fa’asamoa. Fa’asamoa embodies the values, beliefs, ideas, and practices that are represented in the cultural life of Samoan communities, both in the homeland and diaspora.

Performed to mark an important milestone or event, the presentation and distribution of ‘ava (kava plant and drink) is one of many ceremonial customs within the Samoan culture. This ritual is a gesture to acknowledge the coming together of a village, family, or groups of people (with slight variations that are dependent on the occasion).

The ‘ava ceremony is also a visual representation of Samoan society and the roles each individual play; including the taupou (village maiden/’ava mixer), ‘aumaga (men who distribute, make, and serve the ‘ava), ali’i (high chief/s) and tulafale (orator/s). Furthermore, it is a way of showing the key Samoan values of alofa (love), tautua (service) and fa’aaloalo (reverence/humility).

The particular ‘ava ceremony performed for the VIP event is called an ‘ava’ feiloa’i or ‘ava o le feiloa’iga (welcoming ‘ava ceremony) which is presented by the ‘host party’ to the ‘visiting party’ to mark the official launch of the Siva Afi Festival this year, as well as welcome our guests from around Aotearoa, those who have travelled from overseas and all those who have contributed to this year’s event.